Step-by-Step: How to Create a Matchday Graphic for Your Club

Matchday posts are among the most important pieces of content in amateur football.
They not only inform your community about the next match – they also boost attention, reach, and give your club a more professional appearance.

With Spieltag.Studio, you can create these graphics in no time.
In this tutorial, I’ll guide you step by step through the process of building a modern matchday graphic in just a few minutes.

1. Register & Log In

Before we begin, you’ll need a Spieltag.Studio account.

1. Go to spieltag.studio
2. Click Register
3. Create your free account
4. Log in to your dashboard

After logging in, you’ll land directly in your club or can create your club profile.

2. Set Up Your Club Profile

A properly configured club profile ensures that your matchday graphics automatically appear in your club’s look and feel.

This includes:

• Club name
• Club logo
• Team(s)
• Club colors
• Optional: address / social links

💡 Tip:
Your logo is automatically used in templates.
Upload the highest quality version you have.

3. Create a New Post

In the dashboard, find the menu item “Create” on the left.

There you can choose the type of graphic you want to create (depending on your feature set):

• Matchday
• Result
• Lineup
• Canceled Match

For this tutorial, choose:

👉 Matchday

4. Choose a Template

Spieltag.Studio offers several matchday templates:

• Modern
• Classic
• Newspaper
• Basic (Free version)
• Vertical
• Dynamic
• Comic

You can preview all designs instantly.
Pick the one that fits your club’s visual identity best.

💡 Tip:
You can switch between square (1080×1080) and portrait (1080×1350) — ideal for Instagram.

5. Enter Opponent, Date & Venue

Next, enter the key match information:

• Opponent
• Date
• Kick-off time
• Venue
• Home or away
• Team / competition (friendly match, league, cup)
• Matchday number

These details are placed automatically and correctly within the graphic.

Example:

Automatic Saving (Autosave)

While you’re working on your matchday graphic, Spieltag.Studio saves every change automatically in the background.
There’s no need to manually save — your progress remains intact even if you close your browser or your device restarts.

• No fear of losing work
• No stress if the browser crashes
• You can stop anytime and continue later
• Perfect for anyone working on mobile or on the go

6. Add Opponent Logo, Player Photo & Sponsor Logo

Now your matchday graphic starts to come alive.
With just a few clicks, you can add three important elements that make your graphic look truly professional:

• Opponent logo: instantly shows who you're playing against
• Player photo: ideal for highlighting a captain or key player
• Sponsor logo: strengthens partnerships and demonstrates professionalism

Spieltag.Studio automatically scales, positions, and optimizes all elements so they fit your chosen design seamlessly.

💡 Tip:
Upload logos with transparent backgrounds (PNG) for the best visual quality.

Example:

7. Set your design

Once you’ve added the opponent, logos, and images, it’s time to customize the look of your Matchday graphic.
Here you can easily adjust the design to match your club’s branding.

You can currently customize:

• Primary & secondary color → used as a modern gradient
• Color intensity / opacity (depending on the template)
• Dynamic elements such as text colors

Examples:

8. Generate your graphic

Once you're happy with your Matchday graphic, it's time for the final step:

👉 Generate Graphic

Spieltag.Studio will automatically create your graphic in perfect Instagram quality:

• PNG
• 1080×1350 (portrait) or
• 1080×1080 (square)

Your file is ready to download instantly and can be shared directly on Instagram, Facebook, or WhatsApp.

💡 Tip:
Post your Matchday graphic ideally the day before the match to maximize reach and attention.

👉 Start for free

Create your first matchday, result, or lineup posts in just a few seconds.

What to read next

How to create a result post

A step-by-step guide showing you how to create professional match result graphics in seconds.

👉 Go to the Result Tutorial

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